In my last post, I explained why a great pitch deck alone isn’t enough to entice investors these days. Because investors are much more interested in how you communicate, respond, and convince during real conversations than they are a slick pitch deck.
This is why I created my new course, and today I want to give you a behind-the-scenes look at Beyond the Deck: Win the Conversation. Now, you can see for yourself how it can benefit you in your pitch meetings. Below you’ll find the full course syllabus, with all 31 class titles.
Think of this as your guide to potential investor conversations. I’ll bet at least one of these topics will jump out at you because it addresses the exact question you’ve been stumbling over.
Why Each Beyond the Deck Class Matters
Each class is laser-focused on exactly what investors want to hear — nothing extra, no fluff. Many founders make the mistake of trying to guess what investors care about. But each Beyond the Deck class is designed to show exactly what investors are really thinking about.
As you scan the below list, note the conversation topics you’re least confident in. That’s where your attention should go, and that’s why the course is designed in this way. So you can focus on what you need help with and not worry about what you’re already prepared for. Though, it should be noted that each class will hold value, and offer insights from an investor’s perspective.
Beyond the Deck’s 31 Class Titles
- Investors Don’t Know Who Wrote Your Pitch Deck
- What a Pitch Deck Is and What It Isn’t
- How to Talk to Investors
- Some Critical Things to Remember When You Talk to Investors
- Why Sequence Matters When You Talk to Investors
- Can I Make a Good ROI by Investing in Your Company?
- What’s Your Big, Disruptive, High-Growth, Profitable Idea?
- Describe in Detail the Problem You Are Solving
- What Is Your Solution and How Does It Solve the Problem?
- Explain the Core Technology That Enables Your Product
- Explain How Your Product Is Protected
- Why Early Traction Gets You Points with Investors
- How to Talk to Investors About the Size of Your Market
- Our Served Market Is Defined by the Following
- Segment of Maximum Pain
- Investors Need to Know How You Will Sustain a Competitive Advantage
- Convince Your Investor That Your Product Is Enough Better Than the Competition
- Industry Analysis
- Business Model
- Positioning Strategy
- First Product
- Market Penetration Rate
- Value Chain
- We Will Adopt the Following Selling Strategies
- Strategic Partners
- Our Management Team Has the Relevant Experience to Execute
- Financing Plans
- Exit Thinking: IPO? M&A? Something Else?
- 15 Things You Can Say to Signal That You Are a Novice CEO
- How to Handle Pushback and Skepticism
- Getting to Yes: What Happens After the Pitch
Tips on Taking Advantage of this Class Overview
- Scan for vulnerability: As you read through, circle or mentally note 2–3 titles that cause hesitation. Those are your weakest spots and exactly what that Beyond the Deck class will help you master.
- No fluff: Each lesson is short and dense. You’re not going to waste time on filler intros, ads, or long history.
- Tiered approach: You don’t have to watch all 31 at once. Pick the ones where you have most uncertainty, then work outward.
- Leverage for discussions: Use these titles to frame conversations with mentors, cofounders, or your investor network. For example, “Hey — can you help me with slide 17: ‘Convince Your Investor that Your Product is Enough Better than the Competition’?”
Did this Beyond the Deck Class List Intrigue You?
Did you find yourself pausing over some of these class titles? Were you surprised at some of the questions investors actually ask? Are you now feeling unprepared to secure funding? Then you will benefit from this course.
You can enroll in Beyond the Deck: Win the Conversation for a limited time for $29. The full 31-class syllabus, recorded video content, and supplemental materials are all included and available right now.
👉 Start the course now for just $29
If you need help with your pitch deck, you can sign up for my Pitch Deck Mastery course, for the same price.
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